{"id":5833,"date":"2025-11-15T15:43:41","date_gmt":"2025-11-15T08:43:41","guid":{"rendered":"https:\/\/chuyendoiso.haiphong.gov.vn\/?p=5833"},"modified":"2025-11-17T09:50:44","modified_gmt":"2025-11-17T02:50:44","slug":"hai-phong-day-manh-ung-dung-thuong-mai-dien-tu-trong-kinh-doanh-truyen-thong-phat-dong-chuong-trinh-livestream-ban-hang-tai-cho-phu-loc","status":"publish","type":"post","link":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/2025\/11\/15\/hai-phong-day-manh-ung-dung-thuong-mai-dien-tu-trong-kinh-doanh-truyen-thong-phat-dong-chuong-trinh-livestream-ban-hang-tai-cho-phu-loc\/","title":{"rendered":"H\u1ea3i Ph\u00f2ng \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong kinh doanh truy\u1ec1n th\u1ed1ng: Ph\u00e1t \u0111\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh Livestream b\u00e1n h\u00e0ng t\u1ea1i ch\u1ee3 Ph\u00fa L\u1ed9c"},"content":{"rendered":"

Th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i v\u00e0 h\u1ed7 tr\u1ee3 ti\u1ec3u th\u01b0\u01a1ng n\u00e2ng cao n\u0103ng l\u1ef1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, ng\u00e0y 15\/11\/2025, t\u1ea1i ch\u1ee3 Ph\u00fa L\u1ed9c (x\u00e3 Tu\u1ec7 T\u0129nh, TP H\u1ea3i Ph\u00f2ng), S\u1edf C\u00f4ng Th\u01b0\u01a1ng th\u00e0nh ph\u1ed1 ph\u1ed1i h\u1ee3p v\u1edbi Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM) v\u00e0 TikTok Shop t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh Livestream b\u00e1n h\u00e0ng t\u1ea1i ch\u1ee3 truy\u1ec1n th\u1ed1ng \u2013 H\u1ea3i Ph\u00f2ng 2025. \u0110\u1ed3ng ch\u00ed Nguy\u1ec5n Minh Kha, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c S\u1edf Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7 TP H\u1ea3i Ph\u00f2ng \u0111\u1ebfn d\u1ef1 v\u00e0 b\u1ea5m n\u00fat ph\u00e1t \u0111\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh.<\/strong><\/p>\n

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C\u00e1c \u0111\u1ea1i bi\u1ec3u b\u1ea5m n\u00fat ph\u00e1t \u0111\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh<\/figcaption><\/figure>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c UBND th\u00e0nh ph\u1ed1 ch\u1ec9 \u0111\u1ea1o, nh\u1eb1m t\u1ea1o m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 c\u00e1c ti\u1ec3u th\u01b0\u01a1ng ti\u1ebfp c\u1eadn c\u00e1c gi\u1ea3i ph\u00e1p giao d\u1ecbch \u0111i\u1ec7n t\u1eed, t\u1eebng b\u01b0\u1edbc th\u00edch \u1ee9ng v\u1edbi m\u00f4 h\u00ecnh kinh doanh m\u1edbi trong th\u1eddi \u0111\u1ea1i s\u1ed1. G\u1ea7n 100 s\u1ea3n ph\u1ea9m thu\u1ed9c c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c nhau, bao g\u1ed3m s\u1ea3n ph\u1ea9m OCOP, s\u1ea3n ph\u1ea9m c\u00f4ng nghi\u1ec7p n\u00f4ng th\u00f4n ti\u00eau bi\u1ec3u v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, g\u00f3p ph\u1ea7n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/p>\n

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C\u00e1c \u0111\u1ea1i bi\u1ec3u tham quan c\u00e1c gian h\u00e0ng<\/figcaption><\/figure>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh g\u1ed3m: Ph\u00e1t \u0111\u1ed9ng Livestream b\u00e1n h\u00e0ng (08h00 \u2013 10h00) nh\u1eb1m gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ecbnh h\u01b0\u1edbng \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho ti\u1ec3u th\u01b0\u01a1ng ch\u1ee3 truy\u1ec1n th\u1ed1ng; th\u1ef1c hi\u1ec7n nghi th\u1ee9c b\u1ea5m n\u00fat ph\u00e1t \u0111\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh; Phi\u00ean Livestream (11h00 \u2013 15h00), \u0111\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung BTV Ng\u1ecdc Bamboo tr\u00ean n\u1ec1n t\u1ea3ng TikTok nh\u1eb1m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng, k\u1ebft h\u1ee3p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 th\u00fac \u0111\u1ea9y giao d\u1ecbch.<\/p>\n

Vi\u1ec7c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 quan tr\u1ecdng c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong hi\u1ec7n \u0111\u1ea1i h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i, gi\u00fap ti\u1ec3u th\u01b0\u01a1ng m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, gia t\u0103ng s\u1ee9c c\u1ea1nh tranh v\u00e0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y kinh t\u1ebf s\u1ed1 tr\u00ean \u0111\u1ecba b\u00e0n th\u00e0nh ph\u1ed1.<\/p>\n

B\u1ea3o Anh<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i v\u00e0 h\u1ed7 tr\u1ee3 ti\u1ec3u th\u01b0\u01a1ng n\u00e2ng cao n\u0103ng l\u1ef1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, ng\u00e0y 15\/11\/2025, t\u1ea1i ch\u1ee3 Ph\u00fa L\u1ed9c (x\u00e3 Tu\u1ec7 T\u0129nh, TP H\u1ea3i Ph\u00f2ng), S\u1edf C\u00f4ng Th\u01b0\u01a1ng th\u00e0nh ph\u1ed1 ph\u1ed1i h\u1ee3p v\u1edbi Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng […]<\/p>\n","protected":false},"author":6,"featured_media":5835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-5833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kinh-te-so"},"_links":{"self":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/5833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/comments?post=5833"}],"version-history":[{"count":1,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/5833\/revisions"}],"predecessor-version":[{"id":5836,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/5833\/revisions\/5836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media\/5835"}],"wp:attachment":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media?parent=5833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/categories?post=5833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/tags?post=5833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}