{"id":5919,"date":"2025-11-20T11:04:50","date_gmt":"2025-11-20T04:04:50","guid":{"rendered":"https:\/\/chuyendoiso.haiphong.gov.vn\/?p=5919"},"modified":"2025-11-20T11:04:50","modified_gmt":"2025-11-20T04:04:50","slug":"thuc-day-phat-trien-thuong-mai-dien-tu-trong-thoi-ky-kinh-te-so","status":"publish","type":"post","link":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/2025\/11\/20\/thuc-day-phat-trien-thuong-mai-dien-tu-trong-thoi-ky-kinh-te-so\/","title":{"rendered":"Th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong th\u1eddi k\u1ef3 kinh t\u1ebf s\u1ed1"},"content":{"rendered":"<p><strong class=\"d_Txt\">Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 di\u1ec5n ra m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n c\u1ea7u, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam. Theo B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2024, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng TM\u0110T c\u1ea3 n\u01b0\u1edbc \u0111\u1ea1t 27%, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u00ean t\u1edbi 32 t\u1ef7 USD. B\u01b0\u1edbc sang n\u0103m 2025, TM\u0110T v\u00e0 kinh t\u1ebf s\u1ed1 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u1ee7 l\u1ef1c th\u00fac \u0111\u1ea9y n\u0103ng l\u1ef1c c\u1ea1nh tranh qu\u1ed1c gia v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p.<\/strong><\/p>\n<div id=\"cotent_detail\">\n<figure>\n<p><figure style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.anhp.vn\/files\/2025\/11119.jpg\" alt=\"\" width=\"1000\" height=\"750\" \/><figcaption class=\"wp-caption-text\">Phi\u00ean livestream qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u00e0nh ph\u1ed1 H\u1ea3i Ph\u00f2ng t\u1ea1i l\u1ec5 ph\u00e1t \u0111\u1ed9ng \u201cNg\u00e0y mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00e0nh ph\u1ed1 H\u1ea3i Ph\u00f2ng n\u0103m 2025\u201d.<\/figcaption><\/figure><\/figure>\n<p>N\u1eb1m trong nh\u00f3m \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n TM\u0110T nhanh, H\u1ea3i Ph\u00f2ng ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd v\u1edbi doanh thu TM\u0110T chi\u1ebfm 16 -18% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng, cao h\u01a1n m\u1ee9c trung b\u00ecnh c\u1ea3 n\u01b0\u1edbc (12%). T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t 23 &#8211; 25% trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0a H\u1ea3i Ph\u00f2ng v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed th\u1ee9 5 to\u00e0n qu\u1ed1c v\u1ec1 ch\u1ec9 s\u1ed1 TM\u0110T n\u0103m 2025, qua \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh quy\u1ebft t\u00e2m chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd c\u1ee7a th\u00e0nh ph\u1ed1.<\/p>\n<p>T\u1ea1i l\u1ec5 ph\u00e1t \u0111\u1ed9ng \u201cNg\u00e0y mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00e0nh ph\u1ed1 H\u1ea3i Ph\u00f2ng n\u0103m 2025\u201d di\u1ec5n ra m\u1edbi \u0111\u00e2y, b\u00e0 V\u0169 Th\u1ecb Kim Ph\u01b0\u1ee3ng &#8211; Ph\u00f3 Gi\u00e1m \u0111\u1ed1c S\u1edf C\u00f4ng Th\u01b0\u01a1ng H\u1ea3i Ph\u00f2ng nh\u1ea5n m\u1ea1nh vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u201cTu\u1ea7n l\u1ec5 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Qu\u1ed1c gia v\u00e0 Ng\u00e0y mua s\u1eafm tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam &#8211; Online Friday\u201d, \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1eeb n\u0103m 2014. Theo b\u00e0, ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 t\u1ea1o c\u00fa hu\u00fdch cho TM\u0110T ph\u00e1t tri\u1ec3n m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y kinh t\u1ebf s\u1ed1, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eebng b\u01b0\u1edbc l\u00e0m quen v\u1edbi c\u00e1c m\u00f4 h\u00ecnh kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, TM\u0110T \u0111\u01b0\u1ee3c xem nh\u01b0 c\u00e1nh c\u1eeda gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00f3i chung, H\u1ea3i Ph\u00f2ng n\u00f3i ri\u00eang m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u. \u00d4ng V\u00f5 V\u0103n Khanh, \u0111\u1ea1i di\u1ec7n Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam cho bi\u1ebft, TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi \u0111ang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u m\u1edbi, cho ph\u00e9p doanh nghi\u1ec7p \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f3 ti\u1ebfp c\u1eadn. Theo d\u1ef1 b\u00e1o, quy m\u00f4 TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t 300.000 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2026 &#8211; m\u1ed9t con s\u1ed1 cho th\u1ea5y ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng r\u1ea5t l\u1edbn.<\/p>\n<p>Tuy nhi\u00ean, c\u01a1 h\u1ed9i lu\u00f4n \u0111i k\u00e8m th\u00e1ch th\u1ee9c. Doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi \u00e1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng l\u1edbn, y\u00eau c\u1ea7u ho\u00e0n thi\u1ec7n h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. S\u1ef1 tham gia m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i c\u0169ng khi\u1ebfn th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n, bu\u1ed9c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.<\/p>\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng \u0111\u1ec3 TM\u0110T ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Theo b\u00e0 V\u0169 Th\u1ecb Kim Ph\u01b0\u1ee3ng, c\u00e1c doanh nghi\u1ec7p, h\u1ee3p t\u00e1c x\u00e3 v\u00e0 c\u01a1 s\u1edf kinh doanh khi tham gia TM\u0110T c\u1ea7n b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, minh b\u1ea1ch th\u00f4ng tin v\u00e0 t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, livestream m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p. B\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 gi\u1ea3m r\u1ee7i ro trong giao d\u1ecbch tr\u1ef1c tuy\u1ebfn ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng TM\u0110T ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u1ee9ng d\u1ee5ng linh ho\u1ea1t c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 s\u1ed1, t\u1eeb h\u1ec7 th\u1ed1ng thanh to\u00e1n an to\u00e0n, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng, \u0111\u1ebfn c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a v\u1eadn h\u00e0nh. Vi\u1ec7c t\u1eadn d\u1ee5ng th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i quy m\u00f4 l\u1edbn c\u0169ng g\u00f3p ph\u1ea7n k\u00edch c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>Song song v\u1edbi vi\u1ec7c th\u00fac \u0111\u1ea9y TM\u0110T, S\u1edf C\u00f4ng Th\u01b0\u01a1ng H\u1ea3i Ph\u00f2ng cho bi\u1ebft s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ec9 \u0111\u1ea1o l\u1ef1c l\u01b0\u1ee3ng qu\u1ea3n l\u00fd th\u1ecb tr\u01b0\u1eddng t\u0103ng c\u01b0\u1eddng ki\u1ec3m tra, gi\u00e1m s\u00e1t nh\u1eb1m ng\u0103n ch\u1eb7n c\u00e1c h\u00e0nh vi kinh doanh h\u00e0ng c\u1ea5m, h\u00e0ng l\u1eadu, h\u00e0ng gi\u1ea3, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c. Vi\u1ec7c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a tr\u00ean kh\u00f4ng gian m\u1ea1ng s\u1ebd g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn an to\u00e0n, l\u00e0nh m\u1ea1nh, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y th\u00f3i quen ti\u00eau d\u00f9ng s\u1ed1 v\u00e0 t\u0103ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/p>\n<p>Trong th\u1eddi k\u1ef3 kinh t\u1ebf s\u1ed1, TM\u0110T kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh. V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng, s\u1ef1 ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a doanh nghi\u1ec7p v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u00edch c\u1ef1c c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd, TM\u0110T Vi\u1ec7t Nam \u2013 m\u00e0 H\u1ea3i Ph\u00f2ng l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng \u2013 s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3ng g\u00f3p quan tr\u1ecdng v\u00e0o t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n<p style=\"text-align: right;\"><em><strong>LI\u00caM \u0110O\u00c0N<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 di\u1ec5n ra m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n c\u1ea7u, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam. Theo B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2024, t\u1ed1c [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-5919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kinh-te-so"],"_links":{"self":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/5919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/comments?post=5919"}],"version-history":[{"count":1,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/5919\/revisions"}],"predecessor-version":[{"id":5922,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/5919\/revisions\/5922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media\/5921"}],"wp:attachment":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media?parent=5919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/categories?post=5919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/tags?post=5919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}