{"id":6303,"date":"2025-11-27T17:35:42","date_gmt":"2025-11-27T10:35:42","guid":{"rendered":"https:\/\/chuyendoiso.haiphong.gov.vn\/?p=6303"},"modified":"2025-12-10T21:45:08","modified_gmt":"2025-12-10T14:45:08","slug":"goi-y-cho-chuyen-doi-so-bao-chi-viet-nam-qua-du-bao-tu-deloitte","status":"publish","type":"post","link":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/2025\/11\/27\/goi-y-cho-chuyen-doi-so-bao-chi-viet-nam-qua-du-bao-tu-deloitte\/","title":{"rendered":"G\u1ee3i \u00fd cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u00e1o ch\u00ed Vi\u1ec7t Nam qua d\u1ef1 b\u00e1o t\u1eeb Deloitte"},"content":{"rendered":"
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B\u00e1o c\u00e1o c\u1ee7a Deloitte cho th\u1ea5y Gen AI s\u1ebd t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1edbi c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp nh\u1eadn th\u00f4ng tin, \u0111\u1eb7t ra nhu c\u1ea7u cho b\u00e1o ch\u00ed Vi\u1ec7t Nam v\u1ec1 t\u1ed1i \u01b0u n\u1ed9i dung, minh b\u1ea1ch ngu\u1ed3n v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i AI \u201cMake in Viet Nam\u201d b\u1ec1n v\u1eefng.<\/strong><\/p>\n<\/div>\n<\/div>\n

Deloitte d\u1ef1 \u0111o\u00e1n r\u1eb1ng \u0111\u1ebfn n\u0103m 2026, vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1o sinh (Gen AI) \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, s\u1ebd v\u01b0\u1ee3t xa vi\u1ec7c d\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 Gen AI \u0111\u1ed9c l\u1eadp.<\/p>\n

C\u1ee5 th\u1ec3, Deloitte \u01b0\u1edbc t\u00ednh r\u1eb1ng v\u00e0o 2026, kho\u1ea3ng 29% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n s\u1ebd th\u1ef1c hi\u1ec7n \u00edt nh\u1ea5t m\u1ed9t truy v\u1ea5n t\u00ecm ki\u1ebfm h\u00e0ng ng\u00e0y c\u00f3 k\u1ebft qu\u1ea3 d\u1ea1ng t\u00f3m t\u1eaft b\u1eb1ng AI (AI summary), trong khi ch\u1ec9 10% s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng Gen AI \u0111\u1ed9c l\u1eadp n\u00e0o; v\u00e0 r\u1eb1ng t\u1ea7n su\u1ea5t d\u00f9ng Gen AI trong t\u00ecm ki\u1ebfm s\u1ebd ph\u1ed5 bi\u1ebfn h\u01a1n 300% so v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ed9c l\u1eadp.<\/p>\n

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D\u1ef1 b\u00e1o c\u1ee7a Deloitte v\u1ec1 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng c\u00e1c b\u1ea3n t\u1ed5ng quan t\u00ecm ki\u1ebfm gen AI th\u1ee5 \u0111\u1ed9ng so v\u1edbi c\u00f4ng c\u1ee5 gen AI \u0111\u1ed9c l\u1eadp. (Ngu\u1ed3n: Deloitte).<\/figcaption><\/figure><\/figure>\n

D\u1ef1 b\u00e1o tr\u00ean \u0111\u1eb7t ra m\u1ed9t khung suy ngh\u0129 m\u1edbi cho b\u00e1o ch\u00ed: Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c c\u1ea1nh tranh v\u1ecb tr\u00ed trong top k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng, m\u00e0 ph\u1ea3i t\u1ed1i \u01b0u \u0111\u1ec3 tr\u1edf th\u00e0nh ngu\u1ed3n tr\u00edch d\u1eabn ch\u00ednh x\u00e1c trong c\u00e1c b\u1ea3n t\u00f3m t\u1eaft do AI t\u1ea1o ra, n\u01a1i m\u00e0 ph\u1ea7n l\u1edbn \u0111\u1ed9c gi\u1ea3 s\u1ebd d\u1eebng l\u1ea1i v\u00e0 kh\u00f4ng nh\u1ea5p v\u00e0o b\u00e0i g\u1ed1c.<\/p>\n

V\u1edbi ng\u1eef c\u1ea3nh \u0111\u00f3, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a b\u00e1o ch\u00ed Vi\u1ec7t Nam trong giai \u0111o\u1ea1n t\u1edbi n\u00ean t\u1eadp trung v\u00e0o 3 tr\u1ee5c ch\u00ednh: (i) T\u1ed1i \u01b0u n\u1ed9i dung cho AI (AI-first content), (ii) ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 (iii) n\u0103ng l\u1ef1c con ng\u01b0\u1eddi, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

T\u1ed1i \u01b0u n\u1ed9i dung cho AI<\/b><\/em><\/p>\n

Vi\u1ec7c t\u1ed1i \u01b0u n\u1ed9i dung \u0111\u1ec3 AI d\u1ec5 tr\u00edch xu\u1ea5t \u0111ang tr\u1edf th\u00e0nh y\u00eau c\u1ea7u m\u1edbi c\u1ee7a b\u00e1o ch\u00ed s\u1ed1, b\u1edfi Gen AI kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a nh\u01b0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng, m\u00e0 d\u1ef1a tr\u00ean ng\u1eef ngh\u0129a, c\u1ea5u tr\u00fac v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a v\u0103n b\u1ea3n.<\/p>\n

\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 thay \u0111\u1ed5i c\u0103n b\u1ea3n trong c\u00e1ch vi\u1ebft: thay v\u00ec c\u1ed1 g\u1eafng \u201cl\u00e0m h\u00e0i l\u00f2ng thu\u1eadt to\u00e1n SEO\u201d, c\u00e1c t\u00f2a so\u1ea1n c\u1ea7n vi\u1ebft sao cho n\u1ed9i dung \u0111\u01b0\u1ee3c m\u00e1y hi\u1ec3u \u0111\u00fang v\u00e0 t\u00f3m t\u1eaft ch\u00ednh x\u00e1c. Kh\u00e1c v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc, m\u00f4 h\u00ecnh AI kh\u00f4ng suy \u0111o\u00e1n ho\u1eb7c t\u1ef1 n\u1ed1i c\u00e1c m\u1ea3nh th\u00f4ng tin r\u1eddi r\u1ea1c.<\/p>\n

N\u1ebfu c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft l\u1ecfng l\u1ebbo, d\u1eef li\u1ec7u kh\u00f4ng nh\u1ea5t qu\u00e1n ho\u1eb7c th\u00f4ng tin quan tr\u1ecdng b\u1ecb che khu\u1ea5t d\u01b0\u1edbi l\u1edbp \u201cSEO nh\u1ed3i nh\u00e9t\u201d, AI r\u1ea5t d\u1ec5 hi\u1ec3u sai v\u00e0 t\u1ea1o ra b\u1ea3n t\u00f3m t\u1eaft sai l\u1ec7ch.<\/p>\n

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Ngu\u1ed3n: MaxSEO.<\/figcaption><\/figure><\/figure>\n

Ng\u01b0\u1ee3c l\u1ea1i, n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft theo h\u01b0\u1edbng \u201cAI-first\u201d nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 m\u1ea1ch l\u1ea1c, t\u00f3m t\u1eaft ngay \u1edf \u0111\u1ea7u b\u00e0i, c\u1ea5u tr\u00fac c\u00f3 d\u1ea5u hi\u1ec7u ph\u00e2n c\u1ea5p r\u00f5 r\u00e0ng, v\u00e0 ph\u1ee7 ch\u1ee7 \u0111\u1ec1 to\u00e0n di\u1ec7n v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap AI x\u00e1c \u0111\u1ecbnh ng\u1eef c\u1ea3nh v\u00e0 th\u00f4ng tin ch\u00ednh x\u00e1c h\u01a1n nhi\u1ec1u, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu c\u1ee7a SEO truy\u1ec1n th\u1ed1ng v\u1ed1n \u00edt ch\u00fa tr\u1ecdng ng\u1eef ngh\u0129a v\u00e0 kh\u00f3 tr\u00edch xu\u1ea5t t\u1ef1 \u0111\u1ed9ng.<\/p>\n

S\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c: Tr\u1edf th\u00e0nh ngu\u1ed3n \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn \u0111\u00e1ng tin c\u1eady<\/b><\/em><\/p>\n

S\u1ef1 chuy\u1ec3n d\u1ecbch h\u00e0nh vi ti\u1ebfp nh\u1eadn tin t\u1ee9c t\u1eeb vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng truy c\u1eadp b\u00e1o ch\u00ed sang \u0111\u1ecdc c\u00e1c b\u1ea3n t\u00f3m t\u1eaft do Gen AI t\u1ea1o ra \u0111ang t\u1ea1o ra \u00e1p l\u1ef1c l\u1edbn l\u00ean c\u00e1c t\u00f2a so\u1ea1n. Kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp v\u00e0 doanh thu qu\u1ea3ng c\u00e1o, xu h\u01b0\u1edbng n\u00e0y c\u00f2n \u0111e d\u1ecda t\u00ednh m\u1edbi, \u0111\u1ed9 x\u00e1c th\u1ef1c v\u00e0 quy\u1ec1n \u0111\u01b0\u1ee3c g\u00e1n ngu\u1ed3n c\u1ee7a m\u1ed7i b\u00e0i b\u00e1o.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m s\u1ed1 v\u00e0 thi\u1ebft l\u1eadp quan h\u1ec7 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean c\u1ea5p thi\u1ebft nh\u1eb1m b\u1ea3o v\u1ec7 l\u1ee3i \u00edch c\u1ee7a c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed.<\/p>\n

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Ngu\u1ed3n: JuSun\/ iStock.<\/figcaption><\/figure><\/figure>\n

\u1ede g\u00f3c \u0111\u1ed9 s\u1ea3n ph\u1ea9m, t\u00f2a so\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p d\u1eef li\u1ec7u cho AI m\u1ed9t c\u00e1ch ki\u1ec3m so\u00e1t thay v\u00ec \u0111\u1ec3 AI t\u1ef1 do \u201cti\u00eau th\u1ee5\u201d n\u1ed9i dung. T\u00f2a so\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng (API) ho\u1eb7c \u0111i\u1ec3m truy c\u1eadp d\u1eef li\u1ec7u (endpoint) chuy\u00ean d\u1ee5ng cung c\u1ea5p b\u1ea3n t\u00f3m t\u1eaft meta, b\u1ed9 d\u1eef li\u1ec7u ph\u00e2n t\u00edch c\u00f3 th\u1ec3 \u0111\u1ecdc m\u00e1y, gi\u00fap m\u00f4 h\u00ecnh AI tr\u00edch d\u1eabn \u0111\u00fang ngu\u1ed3n.<\/p>\n

Vi\u1ec7c b\u1ed5 sung watermark, metadata v\u1ec1 b\u1ed1i c\u1ea3nh, t\u00e1c gi\u1ea3 v\u00e0 d\u1ea5u hi\u1ec7u \u201c\u0111\u00e3 ki\u1ec3m ch\u1ee9ng\u201d v\u00e0o d\u1eef li\u1ec7u g\u1ed1c gi\u00fap c\u00e1c h\u1ec7 th\u1ed1ng AI \u01b0u ti\u00ean n\u1ed9i dung ch\u00ednh th\u1ed1ng, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c l\u0129nh v\u1ef1c nh\u1ea1y c\u1ea3m nh\u01b0 th\u1eddi s\u1ef1, y t\u1ebf hay lu\u1eadt ph\u00e1p.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u00edch h\u1ee3p chatbot ngay tr\u00ean website cho ph\u00e9p t\u00f2a so\u1ea1n tr\u1ef1c ti\u1ebfp ki\u1ec3m nghi\u1ec7m c\u00e1ch AI truy v\u1ea5n v\u00e0 t\u00f3m t\u1eaft kho d\u1eef li\u1ec7u tin t\u1ee9c hi\u1ec7n c\u00f3, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/p>\n

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Giao di\u1ec7n c\u1ee7a Ask The Post AI. Trong \u0111\u00f3, t\u1edd Washington Post l\u01b0u \u00fd ng\u01b0\u1eddi \u0111\u1ecdc v\u1ec1 vi\u1ec7c c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi do AI n\u00e0y c\u00f3 th\u1ec3 sai s\u00f3t, c\u1ea7n x\u00e1c minh qua c\u00e1c ngu\u1ed3n \u0111\u01b0\u1ee3c cung c\u1ea5p cho m\u1ed7i c\u00e2u tr\u1ea3 l\u1eddi.<\/figcaption><\/figure><\/figure>\n

M\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u l\u00e0 t\u1edd Washington Post, v\u1ed1n n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c s\u1edbm \u1ee9ng d\u1ee5ng AI (nh\u01b0 h\u1ec7 th\u1ed1ng Heliograf) v\u00e0 g\u1ea7n \u0111\u00e2y tri\u1ec3n khai \u201cAsk The Post AI\u201d – c\u00f4ng c\u1ee5 t\u00f3m t\u1eaft v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi d\u1ef1a tr\u00ean kho d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng c\u1ee7a ch\u00ednh t\u00f2a so\u1ea1n.<\/p>\n

Song song, h\u1ecd c\u0169ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn r\u00f5 r\u00e0ng. C\u00e1ch l\u00e0m n\u00e0y cho th\u1ea5y b\u00e1o ch\u00ed c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u00f4ng ngh\u1ec7 m\u00e0 v\u1eabn gi\u1eef quy\u1ec1n ki\u1ec3m so\u00e1t ngu\u1ed3n tin v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

\u0110\u1ed1i v\u1edbi Vi\u1ec7t Nam, m\u00f4 h\u00ecnh th\u1eed nghi\u1ec7m theo t\u1eebng l\u0129nh v\u1ef1c, ch\u1eb3ng h\u1ea1n chatbot chuy\u00ean \u0111\u1ec1 v\u1ec1 kinh t\u1ebf, y t\u1ebf ho\u1eb7c ph\u00e1p lu\u1eadt, c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc \u0111i ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng ra to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i b\u00e1o ch\u00ed.<\/p>\n

Tuy v\u1eady, h\u01b0\u1edbng \u0111i n\u00e0y \u0111\u00f2i h\u1ecfi n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u00e0m ph\u00e1n h\u1ee3p t\u00e1c d\u1eef li\u1ec7u v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng ho\u1eb7c nh\u00e0 cung c\u1ea5p m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn \u0111\u1ec3 g\u1eafn ngu\u1ed3n c\u00f3 tr\u1ea3 ph\u00ed, \u0111\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn k\u00e8m theo quy\u1ec1n l\u1ee3i kinh t\u1ebf.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c ph\u1ee5 thu\u1ed9c v\u00e0o b\u00ean th\u1ee9 ba c\u0169ng mang l\u1ea1i nhi\u1ec1u r\u1ee7i ro: gi\u1ea3m m\u1ee9c \u0111\u1ed9 t\u1ef1 ch\u1ee7, \u1ea3nh h\u01b0\u1edfng t\u1edbi b\u1ea3n s\u1eafc n\u1ed9i dung, s\u1ef1 b\u1ec1n v\u1eefng trong quan h\u1ec7 l\u1ee3i \u00edch, v\u00e0 xa h\u01a1n l\u00e0 c\u00e1c lo ng\u1ea1i v\u1ec1 ch\u1ee7 quy\u1ec1n c\u0169ng nh\u01b0 an ninh d\u1eef li\u1ec7u qu\u1ed1c gia.<\/p>\n

\u0110\u1ec3 h\u1ea1n ch\u1ebf nh\u1eefng nguy c\u01a1 n\u00e0y, b\u00e1o ch\u00ed Vi\u1ec7t Nam c\u1ea7n gi\u1eef v\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh tr\u1ecb, ki\u00ean tr\u00ec t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c m\u1ea3ng gi\u00e1o d\u1ee5c, v\u0103n h\u00f3a, kinh t\u1ebf, x\u00e3 h\u1ed9i, \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u00e1ng t\u1ea1o c\u00f3 ch\u1ee7 \u0111\u00edch.<\/p>\n

Song song, c\u1ea7n ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ng\u00e0nh, c\u01a1 quan qu\u1ea3n l\u00fd v\u00e0 doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 sinh th\u00e1i d\u1eef li\u1ec7u v\u00e0 AI \u201cMake in Viet Nam\u201d. N\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n b\u1ec1n v\u1eefng \u0111\u1ec3 b\u00e1o ch\u00ed \u0111\u1ed5i m\u1edbi m\u00e0 v\u1eabn gi\u1eef quy\u1ec1n ki\u1ec3m so\u00e1t v\u00e0 b\u1ea3o v\u1ec7 ch\u1ee7 quy\u1ec1n th\u00f4ng tin.<\/p>\n

N\u0103ng l\u1ef1c con ng\u01b0\u1eddi, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c<\/b><\/em><\/p>\n

Vi\u1ec7c t\u00edch h\u1ee3p Gen AI v\u00e0o ho\u1ea1t \u0111\u1ed9ng b\u00e1o ch\u00ed \u0111\u1eb7t ra y\u00eau c\u1ea7u m\u1edbi v\u1ec1 n\u0103ng l\u1ef1c con ng\u01b0\u1eddi, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p.<\/p>\n

Trong \u0111\u00f3, nh\u1eefng bi\u00ean t\u1eadp vi\u00ean chuy\u00ean tr\u00e1ch ch\u1ecbu tr\u00e1ch nhi\u1ec7m ki\u1ec3m tra to\u00e0n b\u1ed9 ph\u1ea7n t\u00f3m t\u1eaft hay n\u1ed9i dung do AI t\u1ea1o ra c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng, nh\u1eb1m r\u00e0 so\u00e1t nguy c\u01a1 nhi\u1ec5u th\u00f4ng tin v\u00e0 g\u1eafn c\u1ea3nh b\u00e1o khi d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

\n

\"fact-check(1).jpg\"
Ngu\u1ed3n: iStock.<\/figcaption><\/figure><\/figure>\n

Song song \u0111\u00f3, quy tr\u00ecnh x\u00e1c minh th\u00f4ng tin truy\u1ec1n th\u1ed1ng c\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o lu\u1ed3ng x\u1eed l\u00fd d\u1eef li\u1ec7u c\u1ee7a AI. M\u1ed7i n\u1ed9i dung tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c d\u00f9ng l\u00e0m ngu\u1ed3n cho c\u00e2u tr\u1ea3 l\u1eddi ho\u1eb7c b\u1ea3n t\u00f3m t\u1eaft ph\u1ea3i c\u00f3 d\u1ea5u hi\u1ec7u \u201c\u0111\u00e3 ki\u1ec3m ch\u1ee9ng\u201d trong metadata, b\u1ea3o \u0111\u1ea3m r\u1eb1ng AI kh\u00f4ng s\u1eed d\u1ee5ng th\u00f4ng tin ch\u01b0a ki\u1ec3m ch\u1ee9ng \u0111\u1ec3 \u0111\u01b0a ra \u0111\u00e1p \u00e1n cho \u0111\u1ed9c gi\u1ea3.<\/p>\n

T\u00f2a so\u1ea1n c\u0169ng c\u1ea7n duy tr\u00ec ch\u00ednh s\u00e1ch minh b\u1ea1ch. B\u1ea5t k\u1ef3 c\u00e2u tr\u1ea3 l\u1eddi n\u00e0o do AI t\u1ea1o ra t\u1eeb n\u1ed9i dung c\u1ee7a t\u00f2a so\u1ea1n ph\u1ea3i th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng ngu\u1ed3n g\u1ed1c, m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ed9c gi\u1ea3 t\u1ef1 ki\u1ec3m ch\u1ee9ng.<\/p>\n

Cu\u1ed1i c\u00f9ng, con ng\u01b0\u1eddi v\u1eabn gi\u1eef vai tr\u00f2 trung t\u00e2m. Ph\u00f3ng vi\u00ean v\u00e0 bi\u00ean t\u1eadp vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng m\u1edbi nh\u01b0 x\u00e2y d\u1ef1ng c\u00e1c c\u00e2u l\u1ec7nh hi\u1ec7u qu\u1ea3, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m AI cu\u1ed1i c\u00f9ng, hi\u1ec3u c\u01a1 ch\u1ebf v\u1eadn h\u00e0nh v\u00e0 nh\u1eadn di\u1ec7n r\u1ee7i ro \u0111\u1ea1o \u0111\u1ee9c khi n\u1ed9i dung b\u00e1o ch\u00ed c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng t\u1ed5ng h\u1ee3p l\u1ea1i.<\/p>\n

Deloitte ch\u1ec9 ra m\u1ed9t chuy\u1ec3n d\u1ecbch c\u01a1 b\u1ea3n: Gen AI s\u1ebd th\u00e2m nh\u1eadp qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3 v\u00e0 thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp c\u1eadn th\u00f4ng tin. \u0110\u1ed1i v\u1edbi ng\u00e0nh b\u00e1o ch\u00ed Vi\u1ec7t Nam, th\u00e1ch th\u1ee9c l\u1edbn kh\u00f4ng ph\u1ea3i l\u00e0 \u201cng\u0103n\u201d AI m\u00e0 l\u00e0 \u0111\u00e0m ph\u00e1n l\u1ea1i v\u1ecb tr\u00ed v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh trong h\u1ec7 sinh th\u00e1i AI m\u1edbi.<\/p>\n

Th\u00e0nh c\u00f4ng s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng t\u00f2a so\u1ea1n d\u00e1m th\u1eed nghi\u1ec7m, chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u, th\u01b0\u01a1ng th\u1ea3o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy\u1ec1n g\u00e1n ngu\u1ed3n c\u00f3 l\u1ee3i \u00edch kinh t\u1ebf, v\u00e0 t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c ch\u1ea5t \u0111\u1ec3 d\u00f9 b\u1ecb t\u00f3m t\u1eaft, b\u00e1o ch\u00ed v\u1eabn l\u00e0 ngu\u1ed3n \u0111\u00e1ng tin c\u1eady nh\u1ea5t. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec s\u1ef1 b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean AI.\/.<\/p>\n

(vjst.vn)<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1o c\u00e1o c\u1ee7a Deloitte cho th\u1ea5y Gen AI s\u1ebd t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1edbi c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp nh\u1eadn th\u00f4ng tin, \u0111\u1eb7t ra nhu c\u1ea7u cho b\u00e1o ch\u00ed Vi\u1ec7t Nam v\u1ec1 t\u1ed1i \u01b0u n\u1ed9i dung, minh b\u1ea1ch ngu\u1ed3n v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i AI \u201cMake in Viet Nam\u201d b\u1ec1n v\u1eefng. Deloitte d\u1ef1 \u0111o\u00e1n r\u1eb1ng \u0111\u1ebfn […]<\/p>\n","protected":false},"author":6,"featured_media":6304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-6303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tin-tuc"},"_links":{"self":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/6303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/comments?post=6303"}],"version-history":[{"count":2,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/6303\/revisions"}],"predecessor-version":[{"id":6306,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/6303\/revisions\/6306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media\/6304"}],"wp:attachment":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media?parent=6303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/categories?post=6303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/tags?post=6303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}