{"id":6348,"date":"2025-11-20T20:11:14","date_gmt":"2025-11-20T13:11:14","guid":{"rendered":"https:\/\/chuyendoiso.haiphong.gov.vn\/?p=6348"},"modified":"2025-12-11T15:18:24","modified_gmt":"2025-12-11T08:18:24","slug":"doanh-thu-so-thuc-day-chuyen-nghiep-hoa-bao-chi","status":"publish","type":"post","link":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/2025\/11\/20\/doanh-thu-so-thuc-day-chuyen-nghiep-hoa-bao-chi\/","title":{"rendered":"Doanh thu s\u1ed1: Th\u00fac \u0111\u1ea9y chuy\u00ean nghi\u1ec7p h\u00f3a b\u00e1o ch\u00ed"},"content":{"rendered":"
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Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng sang doanh thu s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i to\u00e1n kinh t\u1ebf, m\u00e0 c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n c\u1ee7a b\u00e1o ch\u00ed, g\u1eafn v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin, bi\u00ean t\u1eadp, c\u0169ng nh\u01b0 vai tr\u00f2 x\u00e3 h\u1ed9i c\u1ee7a c\u01a1 quan b\u00e1o ch\u00ed trong k\u1ef7 nguy\u00ean s\u1ed1.<\/strong><\/p>\n<\/div>\n<\/div>\n

Doanh thu s\u1ed1 – Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a b\u00e1o ch\u00ed hi\u1ec7n \u0111\u1ea1i<\/b><\/em><\/p>\n

S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng sang m\u00f4 h\u00ecnh s\u1ed1<\/i><\/p>\n

Trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed5i, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng tr\u00ean b\u00e1o ch\u00ed – bao g\u1ed3m b\u00e1o in, truy\u1ec1n h\u00ecnh v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u1ed1 \u0111\u1ecbnh – \u0111ang tr\u1ea3i qua s\u1ef1 suy gi\u1ea3m s\u00e2u r\u1ed9ng v\u00e0 k\u00e9o d\u00e0i.<\/p>\n

Vi\u1ec7c \u0111\u1ed9c gi\u1ea3 chuy\u1ec3n t\u1eeb b\u00e1o gi\u1ea5y sang b\u00e1o \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00e0ng khi\u1ebfn l\u01b0\u1ee3ng ph\u00e1t h\u00e0nh b\u00e1o in gi\u1ea3m m\u1ea1nh, k\u00e9o theo s\u1ef1 thu h\u1eb9p \u0111\u00e1ng k\u1ec3 c\u1ee7a d\u00f2ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o – t\u1eebng l\u00e0 ngu\u1ed3n thu ch\u1ee7 l\u1ef1c c\u1ee7a c\u00e1c t\u00f2a so\u1ea1n. Nhi\u1ec1u b\u00e1o in gi\u1ea3m s\u1ed1 trang, gi\u1ea3m k\u1ef3 ph\u00e1t h\u00e0nh, ho\u1eb7c bu\u1ed9c ph\u1ea3i \u0111\u00f3ng c\u1eeda v\u00ec kh\u00f4ng c\u00f2n \u0111\u1ee7 doanh thu t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ec3 v\u1eadn h\u00e0nh.<\/p>\n

\u0110i\u1ec1u l\u00e0m qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng suy gi\u1ea3m nhanh h\u01a1n ch\u00ednh l\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c \u201c\u00f4ng l\u1edbn\u201d c\u00f4ng ngh\u1ec7 nh\u01b0 Google, Facebook, TikTok hay YouTube. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y s\u1edf h\u1eefu kho d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p nh\u1eafm ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c, t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 m\u1ed9t c\u00e1ch chi ti\u1ebft – nh\u1eefng \u01b0u \u0111i\u1ec3m m\u00e0 qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng kh\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh.<\/p>\n

Ngo\u00e0i ra, m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u1ed1n d\u1ef1a tr\u00ean \u1ea5n t\u01b0\u1ee3ng, s\u1ed1 l\u01b0\u1ee3ng ph\u00e1t h\u00e0nh v\u00e0 s\u1ef1 tin c\u1eady c\u1ee7a t\u1edd b\u00e1o, nay tr\u1edf n\u00ean l\u1ed7i th\u1eddi khi doanh nghi\u1ec7p \u01b0u ti\u00ean c\u00e1c ch\u1ec9 s\u1ed1 m\u1edbi nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c, m\u1ee9c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c.<\/p>\n

Trong khi \u0111\u00f3, s\u1ef1 ph\u00e2n m\u1ea3nh c\u1ee7a m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng khi\u1ebfn c\u00f4ng ch\u00fang d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin t\u1eeb h\u00e0ng tr\u0103m ngu\u1ed3n kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 c\u00e1c n\u1ec1n t\u1ea3ng n\u1ed9i dung phi b\u00e1o ch\u00ed nh\u01b0 KOL, YouTuber, TikToker\u2026 \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u00e1o ch\u00ed trong chu\u1ed7i gi\u00e1 tr\u1ecb qu\u1ea3ng c\u00e1o.<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean cho th\u1ea5y, s\u1ef1 suy gi\u1ea3m c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng tr\u00ean b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng nh\u1ea5t th\u1eddi, m\u00e0 l\u00e0 s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh c\u1ea5u tr\u00fac, bu\u1ed9c c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh sang doanh thu s\u1ed1 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi \u0111\u1ec3 th\u00edch \u1ee9ng.<\/p>\n

S\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 to\u00e0n c\u1ea7u<\/i><\/p>\n

S\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 to\u00e0n c\u1ea7u nh\u01b0 Google v\u00e0 Meta \u0111ang t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh c\u1ea5u tr\u00fac \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, khi\u1ebfn b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng ng\u00e0y c\u00e0ng m\u1ea5t \u0111i ngu\u1ed3n thu v\u1ed1n c\u00f3. T\u1ea1i nhi\u1ec1u qu\u1ed1c gia, Google v\u00e0 Meta chi\u1ebfm t\u1edbi 60 – 70% t\u1ed5ng chi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, nh\u1edd s\u1edf h\u1eefu \u0111\u1ed9 ph\u1ee7 ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 v\u00e0 h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng, t\u1eeb t\u00ecm ki\u1ebfm, th\u01b0 \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn video v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

V\u1edbi l\u01b0\u1ee3ng d\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng c\u1ef1c l\u1edbn, c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch chi ti\u1ebft s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. H\u01a1n n\u1eefa, h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 theo th\u1eddi gian th\u1ef1c – ch\u1eb3ng h\u1ea1n nh\u01b0 l\u01b0\u1ee3t nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c – mang l\u1ea1i s\u1ef1 minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng.<\/p>\n

Trong khi \u0111\u00f3, b\u00e1o ch\u00ed v\u1eabn \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u h\u1ea1n ch\u1ebf v\u1ec1 c\u00f4ng ngh\u1ec7, c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 n\u0103ng l\u1ef1c ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. Chi ph\u00ed v\u1eadn h\u00e0nh cao nh\u01b0ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh th\u1ea5p, khi\u1ebfn c\u00e1c t\u00f2a so\u1ea1n kh\u00f3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng kh\u1eaft khe c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o. K\u1ebft qu\u1ea3 l\u00e0 ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o t\u1eebng thu\u1ed9c v\u1ec1 b\u00e1o in v\u00e0 b\u00e1o \u0111i\u1ec7n t\u1eed \u0111ang b\u1ecb r\u00fat \u0111i v\u00e0 chuy\u1ec3n sang c\u00e1c n\u1ec1n t\u1ea3ng Big tech, n\u01a1i nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng nhanh h\u01a1n, r\u1ed9ng h\u01a1n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu c\u1ee7a b\u00e1o ch\u00ed m\u00e0 c\u00f2n gia t\u0103ng s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u trong h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng s\u1ed1.<\/p>\n

Qu\u1ea3ng c\u00e1o s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd<\/i><\/p>\n

M\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o ki\u1ec3u c\u0169 c\u1ee7a b\u00e1o ch\u00ed v\u1ed1n d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ph\u00e1t h\u00e0nh, v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111ang b\u1ed9c l\u1ed9 nhi\u1ec1u h\u1ea1n ch\u1ebf r\u00f5 r\u1ec7t trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00f4ng cung c\u1ea5p \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ea5p, kh\u00f3 t\u1ed1i \u01b0u theo th\u1eddi gian th\u1ef1c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o ph\u1ecfng \u0111o\u00e1n h\u01a1n l\u00e0 ph\u00e2n t\u00edch.<\/p>\n

Nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n nay \u0111\u00f2i h\u1ecfi nh\u1eefng ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng, hay t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i – nh\u1eefng \u0111i\u1ec1u m\u00e0 b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng kh\u00f3 \u0111\u00e1p \u1ee9ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o in th\u01b0\u1eddng cao, trong khi l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 gi\u1ea3m d\u1ea7n, khi\u1ebfn hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra. Nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y l\u00e0m m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o c\u0169 d\u1ea7n m\u1ea5t \u01b0u th\u1ebf trong cu\u1ed9c c\u1ea1nh tranh v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 s\u1edf h\u1eefu d\u1eef li\u1ec7u l\u1edbn v\u00e0 c\u00f4ng ngh\u1ec7 nh\u1eafm ch\u1ecdn tinh vi.<\/p>\n

Song song v\u1edbi s\u1ef1 suy gi\u1ea3m c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, c\u00e1c ngu\u1ed3n thu s\u1ed1 \u0111ang tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd, tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t kinh t\u1ebf m\u1edbi cho b\u00e1o ch\u00ed hi\u1ec7n \u0111\u1ea1i. Qu\u1ea3ng c\u00e1o s\u1ed1, qu\u1ea3ng c\u00e1o l\u1eadp tr\u00ecnh, thu ph\u00ed \u0111\u1ecdc b\u00e1o (paywall), g\u00f3i th\u00e0nh vi\u00ean (membership), n\u1ed9i dung video, podcast, d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, hay khai th\u00e1c d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u00e3 t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i doanh thu \u0111a d\u1ea1ng h\u01a1n, linh ho\u1ea1t h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen ti\u1ebfp nh\u1eadn tin t\u1ee9c hi\u1ec7n \u0111\u1ea1i.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ed1 kh\u00f4ng ch\u1ec9 gi\u00fap b\u00e1o ch\u00ed b\u00f9 \u0111\u1eafp s\u1ef1 suy gi\u1ea3m c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, m\u00e0 c\u00f2n m\u1edf ra m\u00f4 h\u00ecnh doanh thu b\u1ec1n v\u1eefng h\u01a1n trong d\u00e0i h\u1ea1n.<\/p>\n

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\"a3-cds-qcs.png\"
M\u00f4 h\u00ecnh thu ph\u00ed \u0111\u1ecdc b\u00e1o \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng to\u00e0n c\u1ea7u. (\u1ea2nh minh h\u1ecda).<\/figcaption><\/figure><\/figure>\n

C\u00e1c d\u00f2ng doanh thu s\u1ed1 ph\u1ed5 bi\u1ebfn<\/b><\/em><\/p>\n

Trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, m\u00f4 h\u00ecnh thu ph\u00ed \u0111\u1ecdc b\u00e1o (paywall, subscription) \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng to\u00e0n c\u1ea7u, gi\u00fap c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed t\u00ecm \u0111\u01b0\u1ee3c ngu\u1ed3n thu b\u1ec1n v\u1eefng thay th\u1ebf cho qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Hai d\u1ea1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay l\u00e0 paywall c\u1ee9ng v\u00e0 paywall m\u1ec1m.<\/p>\n

Tr\u00ean th\u1ebf gi\u1edbi, nhi\u1ec1u t\u1edd b\u00e1o l\u1edbn nh\u01b0 The New York Times, The Economic Times, The Washington Post \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u1ea5n t\u01b0\u1ee3ng khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y, thu h\u00fat h\u00e0ng tri\u1ec7u thu\u00ea bao v\u00e0 x\u00e2y d\u1ef1ng ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean, \u0111\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u1ea7n h\u1ed9i t\u1ee5 \u0111\u1ed3ng th\u1eddi nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, n\u1ed9i dung ph\u1ea3i \u0111\u1ed9c quy\u1ec1n, chuy\u00ean s\u00e2u, mang l\u1ea1i gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f3 t\u00ecm th\u1ea5y \u1edf n\u01a1i kh\u00e1c. Song song v\u1edbi \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng bi\u00ean t\u1eadp cao, b\u1ea3o \u0111\u1ea3m \u0111\u1ed9 ch\u00ednh x\u00e1c, s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 t\u00ednh h\u1ea5p d\u1eabn c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m b\u00e1o ch\u00ed. B\u00ean c\u1ea1nh n\u1ed9i dung, h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t. Cu\u1ed1i c\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e0i b\u1ea3n gi\u00fap t\u00f2a so\u1ea1n ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a g\u00f3i thu\u00ea bao v\u00e0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed.<\/p>\n

N\u00e2ng cao t\u00ednh chuy\u00ean nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u00e1o ch\u00ed<\/b><\/em><\/p>\n

M\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng thay \u0111\u1ed5i nhanh ch\u00f3ng, bu\u1ed9c c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed ph\u1ea3i v\u1eadn h\u00e0nh theo t\u01b0 duy doanh nghi\u1ec7p, chuy\u00ean nghi\u1ec7p h\u00f3a t\u1eeb m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c \u0111\u1ebfn quy tr\u00ecnh qu\u1ea3n tr\u1ecb.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, b\u00e1o ch\u00ed c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh r\u00f5 r\u00e0ng, d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ed9c gi\u1ea3, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u00f4ng tin v\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ed1. Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 AI, Big Data, h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng gi\u00fap t\u00f2a so\u1ea1n t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 m\u1edf r\u1ed9ng ngu\u1ed3n doanh thu.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ed9i ng\u0169 l\u00e0m kinh doanh truy\u1ec1n th\u00f4ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1ec1 marketing s\u1ed1, qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m n\u1ed9i dung, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf m\u00f4 h\u00ecnh thu ph\u00ed ph\u00f9 h\u1ee3p. T\u00ednh chuy\u00ean nghi\u1ec7p c\u00f2n th\u1ec3 hi\u1ec7n \u1edf kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh \u0111a n\u1ec1n t\u1ea3ng, t\u1eeb website, \u1ee9ng d\u1ee5ng, m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ebfn h\u1ec7 sinh th\u00e1i video ho\u1eb7c podcast, nh\u1eb1m m\u1edf r\u1ed9ng t\u1ec7p \u0111\u1ed9c gi\u1ea3 v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i m\u1edbi. \u0110\u1ed3ng th\u1eddi, c\u00e1c t\u00f2a so\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh minh b\u1ea1ch, t\u00e1ch b\u1ea1ch gi\u1eefa ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 ho\u1ea1t \u0111\u1ed9ng bi\u00ean t\u1eadp \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c b\u00e1o ch\u00ed.<\/p>\n

Cu\u1ed1i c\u00f9ng, s\u1ef1 chuy\u00ean nghi\u1ec7p ch\u1ec9 b\u1ec1n v\u1eefng khi b\u00e1o ch\u00ed t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 tin c\u1eady v\u1edbi \u0111\u1ed9c gi\u1ea3 v\u00e0 \u0111\u1ed1i t\u00e1c th\u00f4ng qua s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng sang doanh thu s\u1ed1 l\u00e0 xu th\u1ebf t\u1ea5t y\u1ebfu v\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n s\u1ed1ng c\u00f2n c\u1ee7a b\u00e1o ch\u00ed hi\u1ec7n \u0111\u1ea1i. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, b\u00e1o ch\u00ed ch\u1ec9 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i doanh thu s\u1ed1 \u0111a d\u1ea1ng, l\u1ea5y \u0111\u1ed9c gi\u1ea3 l\u00e0m trung t\u00e2m v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7.\/.<\/p>\n

Hi\u1ec1n Anh<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng sang doanh thu s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i to\u00e1n kinh t\u1ebf, m\u00e0 c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n c\u1ee7a b\u00e1o ch\u00ed, g\u1eafn v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin, bi\u00ean t\u1eadp, c\u0169ng nh\u01b0 vai tr\u00f2 x\u00e3 h\u1ed9i c\u1ee7a c\u01a1 quan b\u00e1o ch\u00ed trong k\u1ef7 nguy\u00ean s\u1ed1. Doanh thu […]<\/p>\n","protected":false},"author":6,"featured_media":6349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-6348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kinh-te-so"],"_links":{"self":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/6348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/comments?post=6348"}],"version-history":[{"count":1,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/6348\/revisions"}],"predecessor-version":[{"id":6350,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/6348\/revisions\/6350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media\/6349"}],"wp:attachment":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media?parent=6348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/categories?post=6348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/tags?post=6348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}