{"id":7575,"date":"2026-05-23T08:24:40","date_gmt":"2026-05-23T01:24:40","guid":{"rendered":"https:\/\/chuyendoiso.haiphong.gov.vn\/?p=7575"},"modified":"2026-05-25T08:31:51","modified_gmt":"2026-05-25T01:31:51","slug":"khoa-hoc-cong-nghe-va-chuyen-doi-so-mo-huong-phat-trien-thi-truong-cho-san-pham-ocop-hai-duong-nay-la-hai-phong","status":"publish","type":"post","link":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/2026\/05\/23\/khoa-hoc-cong-nghe-va-chuyen-doi-so-mo-huong-phat-trien-thi-truong-cho-san-pham-ocop-hai-duong-nay-la-hai-phong\/","title":{"rendered":"Khoa h\u1ecdc c\u00f4ng ngh\u1ec7 v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1edf h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m OCOP H\u1ea3i D\u01b0\u01a1ng (nay l\u00e0 H\u1ea3i Ph\u00f2ng)"},"content":{"rendered":"

Ng\u00e0y 22\/5\/2026, t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc H\u1ea3i D\u01b0\u01a1ng (C\u01a1 s\u1edf 2), \u0111\u00e3 di\u1ec5n ra 02 ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp hu\u1ea5n chuy\u00ean s\u00e2u d\u00e0nh cho c\u00e1c ch\u1ee7 th\u1ec3 OCOP, doanh nghi\u1ec7p v\u00e0 h\u1ee3p t\u00e1c x\u00e3 thu\u1ed9c \u0111\u1ec1 t\u00e0i khoa h\u1ecdc c\u00f4ng ngh\u1ec7 c\u1ea5p t\u1ec9nh: \u201cNghi\u00ean c\u1ee9u \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m OCOP c\u1ee7a t\u1ec9nh H\u1ea3i D\u01b0\u01a1ng\u201d(nay l\u00e0 H\u1ea3i Ph\u00f2ng) do Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc H\u1ea3i D\u01b0\u01a1ng ch\u1ee7 tr\u00ec th\u1ef1c hi\u1ec7n giai \u0111o\u1ea1n 2025-2026.<\/strong><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 tham d\u1ef1 c\u1ee7a \u0111\u1ea1i di\u1ec7n c\u00e1c s\u1edf: Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7, C\u00f4ng Th\u01b0\u01a1ng, N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng th\u00e0nh ph\u1ed1 H\u1ea3i Ph\u00f2ng c\u00f9ng \u0111\u00f4ng \u0111\u1ea3o c\u00e1c ch\u1ee7 th\u1ec3 OCOP tr\u00ean \u0111\u1ecba b\u00e0n.<\/p>\n

\"\"
TS.\u0110\u1eb7ng Huy Du – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Trung t\u00e2m Nghi\u00ean c\u1ee9u v\u00e0 \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc H\u1ea3i Ph\u00f2ng t\u1eadp hu\u1ea5n ch\u1ee7 \u0111\u1ec1 \u201cN\u00e2ng cao n\u0103ng l\u1ef1c marketing s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m OCOP\u201d.<\/figcaption><\/figure>\n

Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang l\u00e0m thay \u0111\u1ed5i m\u1ea1nh m\u1ebd ph\u01b0\u01a1ng th\u1ee9c s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 ti\u00eau d\u00f9ng, ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp hu\u1ea5n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee7 th\u1ec3 OCOP ti\u1ebfp c\u1eadn t\u01b0 duy m\u1edbi v\u1ec1 marketing s\u1ed1, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, qua \u0111\u00f3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp hu\u1ea5n th\u1ee9 nh\u1ea5t v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cN\u00e2ng cao n\u0103ng l\u1ef1c marketing s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m OCOP\u201d do TS. \u0110\u1eb7ng Huy Du – Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Trung t\u00e2m Nghi\u00ean c\u1ee9u v\u00e0 \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc H\u1ea3i Ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01b0\u1edbng d\u1eabn.<\/p>\n

T\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh, c\u00e1c h\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u01b0 duy marketing s\u1ed1 hi\u1ec7n \u0111\u1ea1i v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ec1n t\u1ea3ng s\u1ed1. N\u1ed9i dung chuy\u00ean \u0111\u1ec1 nh\u1ea5n m\u1ea1nh vi\u1ec7c marketing trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng d\u1eef li\u1ec7u, tr\u1ef1c quan v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111a n\u1ec1n t\u1ea3ng.<\/p>\n

C\u00e1c h\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn ph\u00e2n bi\u1ec7t gi\u1eefa \u201cNh\u00e3n hi\u1ec7u\u201d v\u00e0 \u201cTh\u01b0\u01a1ng hi\u1ec7u\u201d; ti\u1ebfp c\u1eadn c\u00f4ng th\u1ee9c marketing OCOP \u201c4T\u201d g\u1ed3m: Th\u00f4ng tin – Th\u00edch – Th\u01b0\u01a1ng – Tin nh\u1eb1m n\u00e2ng cao t\u00ednh minh b\u1ea1ch, kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m OCOP tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0o k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 trong truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m. C\u00e1c h\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp c\u00e1ch ch\u1ee5p \u1ea3nh, quay video ng\u1eafn b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 TikTok, qua \u0111\u00f3 gi\u00fap c\u00e1c ch\u1ee7 th\u1ec3 OCOP ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p nh\u01b0ng hi\u1ec7u qu\u1ea3 cao.<\/p>\n

\u1ede ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp hu\u1ea5n th\u1ee9 hai v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201c\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111a k\u00eanh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m OCOP trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d, TS. L\u00ea Nguy\u1ec7t – Tr\u01b0\u1edfng Khoa Kinh t\u1ebf – Qu\u1ea3n tr\u1ecb, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc H\u1ea3i D\u01b0\u01a1ng, Ch\u1ee7 nhi\u1ec7m \u0111\u1ec1 t\u00e0i \u0111\u00e3 t\u1eadp trung ph\u00e2n t\u00edch nh\u1eefng th\u00e1ch th\u1ee9c trong ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m OCOP hi\u1ec7n nay nh\u01b0 ph\u1ee5 thu\u1ed9c v\u00e0o th\u01b0\u01a1ng l\u00e1i, thi\u1ebfu th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 v\u00e0 h\u1ea1n ch\u1ebf trong khai th\u00e1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

\"\"
TS.L\u00ea Nguy\u1ec7t – Tr\u01b0\u1edfng Khoa Kinh t\u1ebf – Qu\u1ea3n tr\u1ecb, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc H\u1ea3i D\u01b0\u01a1ng v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201c\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111a k\u00eanh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m OCOP trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d.<\/figcaption><\/figure>\n

Th\u00f4ng qua chuy\u00ean \u0111\u1ec1, c\u00e1c h\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing Mix (4P, 7P), c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i nh\u01b0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i theo chi\u1ec1u d\u1ecdc (VMS), chi\u1ec1u ngang (HMS) v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111a k\u00eanh. \u0110\u1ed3ng th\u1eddi, nhi\u1ec1u gi\u1ea3i ph\u00e1p \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong k\u1ebft n\u1ed1i th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111\u01b0\u1ee3c g\u1ee3i m\u1edf nh\u01b0 \u0111\u01b0a s\u1ea3n ph\u1ea9m OCOP l\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee, TikTok Shop, Voso; k\u1ebft h\u1ee3p ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m v\u1edbi ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch; m\u1edf r\u1ed9ng ph\u00e2n ph\u1ed1i qua si\u00eau th\u1ecb v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i.<\/p>\n

Th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng t\u1eadp hu\u1ea5n, \u0111\u1ec1 t\u00e0i khoa h\u1ecdc c\u00f4ng ngh\u1ec7 c\u1ea5p t\u1ec9nh kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n b\u1ed5 sung c\u01a1 s\u1edf th\u1ef1c ti\u1ec5n cho nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m OCOP m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee7 th\u1ec3 t\u1eebng b\u01b0\u1edbc n\u00e2ng cao n\u0103ng l\u1ef1c \u1ee9ng d\u1ee5ng khoa h\u1ecdc c\u00f4ng ngh\u1ec7, th\u00edch \u1ee9ng v\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ti\u00eau th\u1ee5 b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n hi\u1ec7n nay.<\/p>\n

Kim Dung<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 22\/5\/2026, t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc H\u1ea3i D\u01b0\u01a1ng (C\u01a1 s\u1edf 2), \u0111\u00e3 di\u1ec5n ra 02 ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp hu\u1ea5n chuy\u00ean s\u00e2u d\u00e0nh cho c\u00e1c ch\u1ee7 th\u1ec3 OCOP, doanh nghi\u1ec7p v\u00e0 h\u1ee3p t\u00e1c x\u00e3 thu\u1ed9c \u0111\u1ec1 t\u00e0i khoa h\u1ecdc c\u00f4ng ngh\u1ec7 c\u1ea5p t\u1ec9nh: \u201cNghi\u00ean c\u1ee9u \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 s\u1ea3n […]<\/p>\n","protected":false},"author":6,"featured_media":7576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-7575","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kinh-te-so"],"_links":{"self":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/7575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/comments?post=7575"}],"version-history":[{"count":1,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/7575\/revisions"}],"predecessor-version":[{"id":7578,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/7575\/revisions\/7578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media\/7576"}],"wp:attachment":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media?parent=7575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/categories?post=7575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/tags?post=7575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}