{"id":7954,"date":"2026-06-21T15:11:31","date_gmt":"2026-06-21T08:11:31","guid":{"rendered":"https:\/\/chuyendoiso.haiphong.gov.vn\/?p=7954"},"modified":"2026-06-23T15:23:26","modified_gmt":"2026-06-23T08:23:26","slug":"bao-chi-trong-thoi-dai-da-nen-tang","status":"publish","type":"post","link":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/2026\/06\/21\/bao-chi-trong-thoi-dai-da-nen-tang\/","title":{"rendered":"B\u00e1o ch\u00ed trong th\u1eddi \u0111\u1ea1i \u0111a n\u1ec1n t\u1ea3ng"},"content":{"rendered":"
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T\u1eeb b\u00e1o in, ph\u00e1t thanh, truy\u1ec1n h\u00ecnh \u0111\u1ebfn b\u00e1o \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ed9t n\u1ed9i dung b\u00e1o ch\u00ed ng\u00e0y nay c\u00f3 th\u1ec3 hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/strong><\/div>\n<\/div>\n
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\"bao-chi-da-nen-tang-1.jpg\"
\u0110a n\u1ec1n t\u1ea3ng kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang m\u00e0 c\u00f2n l\u00e0m gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung b\u00e1o ch\u00ed.<\/figcaption><\/figure><\/figure>\n

\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang m\u00e0 c\u00f2n \u0111\u1eb7t ra nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u1edbi v\u1ec1 b\u1ea3n quy\u1ec1n v\u00e0 gi\u00e1 tr\u1ecb kinh t\u1ebf c\u1ee7a n\u1ed9i dung b\u00e1o ch\u00ed.<\/p>\n

M\u1ed9t n\u1ed9i dung, nhi\u1ec1u n\u1ec1n t\u1ea3ng<\/strong><\/em><\/p>\n

Bu\u1ed5i s\u00e1ng, anh V\u0103n Qu\u1ed1c Ho\u00e0ng (ph\u01b0\u1eddng H\u1ea3i D\u01b0\u01a1ng) m\u1edf \u0111i\u1ec7n tho\u1ea1i \u0111\u1ecdc tin t\u1ee9c kinh t\u1ebf tr\u00ean b\u00e1o \u0111i\u1ec7n t\u1eed. \u0110\u1ebfn tr\u01b0a, anh ti\u1ebfp t\u1ee5c nghe phi\u00ean b\u1ea3n podcast c\u1ee7a ch\u00ednh n\u1ed9i dung \u0111\u00f3 khi l\u00e1i xe v\u1ec1 nh\u00e0.<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a c\u00f4ng ch\u00fang \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng. M\u1ed9t t\u00e1c ph\u1ea9m b\u00e1o ch\u00ed kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i tr\u00ean m\u1ed9t lo\u1ea1i h\u00ecnh duy nh\u1ea5t m\u00e0 \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh nhi\u1ec1u s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed9c gi\u1ea3, kh\u00e1n gi\u1ea3 v\u00e0 th\u00ednh gi\u1ea3.<\/p>\n

Sau qu\u00e1 tr\u00ecnh s\u1eafp x\u1ebfp, tinh g\u1ecdn b\u1ed9 m\u00e1y, c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed \u0111\u1ecba ph\u01b0\u01a1ng v\u1eadn h\u00e0nh \u0111\u1ed3ng th\u1eddi b\u00e1o in, b\u00e1o \u0111i\u1ec7n t\u1eed, truy\u1ec1n h\u00ecnh v\u00e0 ph\u00e1t thanh theo m\u00f4 h\u00ecnh t\u00f2a so\u1ea1n h\u1ed9i t\u1ee5. T\u1ea1i H\u1ea3i Ph\u00f2ng, m\u1ed9t th\u00f4ng tin t\u1eeb hi\u1ec7n tr\u01b0\u1eddng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh tin nhanh tr\u00ean b\u00e1o \u0111i\u1ec7n t\u1eed, b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u tr\u00ean b\u00e1o in, ph\u00f3ng s\u1ef1 truy\u1ec1n h\u00ecnh, ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t thanh, podcast ho\u1eb7c n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Nh\u00e0 b\u00e1o V\u00f5 Ho\u00e0ng Long, Ph\u00f3 Tr\u01b0\u1edfng ph\u00f2ng Bi\u00ean t\u1eadp B\u00e1o \u0111i\u1ec7n t\u1eed VietnamPlus (Th\u00f4ng t\u1ea5n x\u00e3 Vi\u1ec7t Nam) nh\u1eadn \u0111\u1ecbnh: \u201cN\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y m\u1ed9t tin, b\u00e0i ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 m\u1ed9t nh\u00f3m c\u00f4ng ch\u00fang nh\u1ea5t \u0111\u1ecbnh th\u00ec nay c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng ch\u1ee5c ngh\u00ecn, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m ngh\u00ecn ng\u01b0\u1eddi tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau\u201d.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u0169ng l\u00e0m thay \u0111\u1ed5i c\u00e1ch nh\u00ecn v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m b\u00e1o ch\u00ed. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y gi\u00e1 tr\u1ecb t\u00e1c ph\u1ea9m ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng l\u01b0\u1ee3ng ph\u00e1t h\u00e0nh ho\u1eb7c ng\u01b0\u1eddi xem tr\u00ean t\u1eebng lo\u1ea1i h\u00ecnh th\u00ec nay m\u1ed9t n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ed3ng th\u1eddi qua l\u01b0\u1ee3t \u0111\u1ecdc b\u00e1o \u0111i\u1ec7n t\u1eed, l\u01b0\u1ee3t xem video, l\u01b0\u1ee3t nghe podcast v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c n\u1ed9i dung s\u1ed1 kh\u00e1c.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 \u0111\u1ed5i m\u1edbi c\u00e1ch l\u00e0m b\u00e1o m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd, khai th\u00e1c v\u00e0 b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n n\u1ed9i dung. B\u1edfi ph\u00eda sau m\u1ed7i s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1ea7u t\u01b0 c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed t\u1eeb t\u00e1c nghi\u1ec7p hi\u1ec7n tr\u01b0\u1eddng, ph\u1ecfng v\u1ea5n, bi\u00ean t\u1eadp \u0111\u1ebfn d\u1ef1ng h\u00ecnh, x\u1eed l\u00fd \u00e2m thanh, thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda v\u00e0 ph\u00e1t h\u00e0nh tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng.<\/p>\n

Anh Nguy\u1ec5n Tr\u00ed C\u00f4ng, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty TNHH Ki\u1ebfn Minh T\u00e2m (ph\u01b0\u1eddng L\u00ea Thanh Ngh\u1ecb) cho r\u1eb1ng gi\u1eefa r\u1ea5t nhi\u1ec1u th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c b\u1ea3n tin kinh t\u1ebf, ch\u00ednh s\u00e1ch t\u1eeb c\u01a1 quan b\u00e1o ch\u00ed v\u1eabn l\u00e0 ngu\u1ed3n tham kh\u1ea3o \u0111\u00e1ng tin c\u1eady \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u201cDoanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c b\u1ea3n tin kinh t\u1ebf, ch\u00ednh s\u00e1ch t\u1eeb c\u01a1 quan b\u00e1o ch\u00ed \u0111\u1ec3 ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, kinh doanh\u201d, anh C\u00f4ng chia s\u1ebb.<\/p>\n

Gi\u1eef ngu\u1ed3n l\u1ef1c cho b\u00e1o ch\u00ed trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/strong><\/em><\/p>\n

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\"bao-chi-da-nen-tang-2.jpg\"
N\u1ed9i dung b\u00e1o ch\u00ed ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ch\u1ee7 y\u1ebfu qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/figcaption><\/figure><\/figure>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Facebook, YouTube, TikTok v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng s\u1ed1 gi\u00fap th\u00f4ng tin b\u00e1o ch\u00ed lan t\u1ecfa nhanh h\u01a1n, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t ra y\u00eau c\u1ea7u b\u1ea3o v\u1ec7 b\u1ea3n quy\u1ec1n v\u00e0 gi\u00e1 tr\u1ecb kinh t\u1ebf c\u1ee7a n\u1ed9i dung.<\/p>\n

Nh\u1eadn di\u1ec7n r\u00f5 xu h\u01b0\u1edbng n\u00e0y, Lu\u1eadt B\u00e1o ch\u00ed n\u0103m 2025, c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 1\/7\/2026, \u0111\u00e3 b\u1ed5 sung nhi\u1ec1u quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng b\u00e1o ch\u00ed tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1. \u0110\u00e1ng ch\u00fa \u00fd, vi\u1ec7c s\u1eed d\u1ee5ng t\u00e1c ph\u1ea9m b\u00e1o ch\u00ed ph\u1ea3i tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u01a1 s\u1edf th\u1ecfa thu\u1eadn v\u1edbi c\u01a1 quan b\u00e1o ch\u00ed. Lu\u1eadt c\u0169ng b\u1ed5 sung c\u00e1c quy \u0111\u1ecbnh v\u1ec1 c\u01a1 quan b\u00e1o ch\u00ed ch\u1ee7 l\u1ef1c \u0111a ph\u01b0\u01a1ng ti\u1ec7n, n\u1ec1n t\u1ea3ng s\u1ed1 b\u00e1o ch\u00ed qu\u1ed1c gia v\u00e0 ho\u1ea1t \u0111\u1ed9ng khai th\u00e1c, s\u1eed d\u1ee5ng t\u00e1c ph\u1ea9m b\u00e1o ch\u00ed trong b\u1ed1i c\u1ea3nh m\u1edbi.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, lu\u1eadt m\u1edf r\u1ed9ng c\u01a1 ch\u1ebf t\u1ea1o ngu\u1ed3n thu cho c\u01a1 quan b\u00e1o ch\u00ed th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt; b\u00e1n quy\u1ec1n \u0111\u1ecdc, nghe, xem n\u1ed9i dung b\u00e1o ch\u00ed; khai th\u00e1c, chuy\u1ec3n nh\u01b0\u1ee3ng quy\u1ec1n s\u1eed d\u1ee5ng t\u00e1c ph\u1ea9m b\u00e1o ch\u00ed v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i dung s\u1ed1. \u0110\u00e2y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng l\u00e0 ngu\u1ed3n l\u1ef1c quan tr\u1ecdng \u0111\u1ec3 c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 cho ho\u1ea1t \u0111\u1ed9ng chuy\u00ean m\u00f4n.<\/p>\n

Trong b\u1ed1i c\u1ea3nh doanh thu qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u00f3 xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n sang c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n thu tr\u1edf th\u00e0nh y\u00eau c\u1ea7u t\u1ea5t y\u1ebfu. Khai th\u00e1c hi\u1ec7u qu\u1ea3 gi\u00e1 tr\u1ecb n\u1ed9i dung \u0111ang l\u00e0 h\u01b0\u1edbng \u0111i quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed.<\/p>\n

\u00d4ng Tr\u1ea7n Minh Th\u1eafng, Gi\u00e1m \u0111\u1ed1c m\u1ed9t doanh nghi\u1ec7p logistics t\u1ea1i H\u1ea3i Ph\u00f2ng cho bi\u1ebft doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n tin ch\u00ednh th\u1ed1ng \u0111\u1ec3 c\u1eadp nh\u1eadt ch\u00ednh s\u00e1ch v\u00e0 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng. Theo \u00f4ng Th\u1eafng, \u0111\u1ec3 c\u00f3 m\u1ed9t b\u1ea3n tin ng\u1eafn hay b\u00e0i ph\u00e2n t\u00edch chuy\u00ean s\u00e2u l\u00e0 c\u1ea3 qu\u00e1 tr\u00ecnh lao \u0111\u1ed9ng ngh\u1ec1 nghi\u1ec7p. V\u00ec v\u1eady, b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a n\u1ed9i dung c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 b\u00e1o ch\u00ed ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1ec1 t\u1ed1c \u0111\u1ed9 m\u00e0 c\u00f2n b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u00f4ng tin. N\u1ed9i dung ti\u1ebfp t\u1ee5c l\u00e0 n\u1ec1n t\u1ea3ng l\u00e0m n\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a b\u00e1o ch\u00ed trong th\u1eddi \u0111\u1ea1i \u0111a n\u1ec1n t\u1ea3ng. Vi\u1ec7c b\u1ea3o v\u1ec7 b\u1ea3n quy\u1ec1n, khai th\u00e1c hi\u1ec7u qu\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i dung v\u00e0 t\u1ea1o ngu\u1ed3n l\u1ef1c cho ho\u1ea1t \u0111\u1ed9ng b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 l\u00e0 y\u00eau c\u1ea7u ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed7i c\u01a1 quan b\u00e1o ch\u00ed m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng th\u00f4ng tin l\u00e0nh m\u1ea1nh, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n

H\u00c0 KI\u00caN<\/b><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb b\u00e1o in, ph\u00e1t thanh, truy\u1ec1n h\u00ecnh \u0111\u1ebfn b\u00e1o \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ed9t n\u1ed9i dung b\u00e1o ch\u00ed ng\u00e0y nay c\u00f3 th\u1ec3 hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang m\u00e0 c\u00f2n \u0111\u1eb7t ra nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u1edbi v\u1ec1 b\u1ea3n quy\u1ec1n […]<\/p>\n","protected":false},"author":6,"featured_media":7955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-7954","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/7954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/comments?post=7954"}],"version-history":[{"count":1,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/7954\/revisions"}],"predecessor-version":[{"id":7956,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/posts\/7954\/revisions\/7956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media\/7955"}],"wp:attachment":[{"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/media?parent=7954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/categories?post=7954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuyendoiso.haiphong.gov.vn\/index.php\/wp-json\/wp\/v2\/tags?post=7954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}